So what exactly is the golden ratio? In simple terms, it is a mathematical constant that appears repeatedly in nature and artwork. Yup – believe it or not, math is really important when creating quality art. To construct a golden rectangle, choose a number that will be the length of the rectangle’s short side. For the sake of this illustration, let’s say 500 pixels. Multiply that by 1.618. The result, 809 pixels, is the length of the long side of your rectangle. Therefore, a rectangle that is 500 pixels by 809 pixels is a golden rectangle. It obeys the golden ratio.
If numbers aren’t your favorite thing in the world, you can always use the rule of thirds and a grid to utilize the golden rule. The rule of thirds governs the placement of points of interest in your image. Basically divide your image into three equal sections horizontally and vertically so that you have a grid over your image. This should create total of nine boxes with the lines intersecting at four points. According to the rule of thirds, the points at which the lines intersect are the ideal places for points of interest.
Using either of these formulas will help you in creating interest in your images. Our eyes have a tendency to follow leading lines or look at an image a certain way. By utilizing these formulas, you’ll notice that your subject will often end up being placed somewhat off center – to the left or the right and often higher and lower in the frame as well. That’s not to say a centered image can’t be visually pleasing, but following these guides can help you create a much more exciting image.
So if you understand how the rule of thirds and golden ratio work, you will easily be able to create strong images that captivate your viewer. Our eyes tend to like to look at images in certain ways and by following these guidelines you’ll help lead the viewers eye around your image absorbing the details you want them to see and creating a strong visual impact for your viewer.